Marvel Comics often used the conceit that some variation of their comics existed in the Marvel Universe, as chronicles of the superheroes. In Fantastic Four #176 (Thomas and George Pérez), characters from that magazine met Stan Lee and other Marvel staffers.

What If # 11 took the self-referential premise one step further: Stan Lee, Jack Kirby, Flo Steinbery and Sol Brodsky
become the Fantastic Four.

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